Three cheers for my executive assistant!!!

Thank you Rachel! Thank you Rachel! Thank you Rachel!

I know it was an absolute BOREFEST for my little lady, but not only did Rachel spend the day at work with Dad, she completed 17 of her 23 pages of her Las Vegas scrapbook, explained much of her trip to Mr. Rodney (especially Hoover Dam), ate some fries, watched some TV, and generally survived.

She also handled a commercial emergency with complete grace and style. We get a frantic email from an area car dealership needing to immediately change their commercial copy and get the new spot on the air ASAP.

Here's the beautiful thing about radio, friends.....

Dad takes the script, alerts a producer upstairs of its impending arrival, all at 11am. Dad checks the computer system and sees the next scheduled spot at 11:40am. Hmmm, 40 minutes from now.

I write up the production order, staple the script, give to Ms. Witham, and ask her very, very, very nicely to take the order upstairs, and she relents. Hee hee...

I get an email at 1130am from upstairs saying spot is done. Couple of mouse clicks and drags on my desktop and the area car dealership is very happy. :)

I love one more satisfied customer!

Ask a newspaper editor if you can swap out spots in less than 40 minutes.

How 'bout your Account Rep at your local TV station or cable company.

Didn't think so.

RADIO IS STILL THE CHOICE FOR EVER-CHANGING COPY NEEDS!!! Radio can turn commercial copy into an on-the-air product at the turn of a dime.

Newspaper, TV, magazines---they can't turn a change like that in an ocean.

AND (yes, time to ruffle feathers), we are STILL BETTER than the Internet. WHY?

Simple. That commercial we premiered at 1140am this morning was heard by thousands of people.

Make a quick switch on a website spot all you want, but thousands of people won't see it until you, well, have, thousands of hits. For most websites, that takes much longer than 40 minutes.

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Scrapbooks from Las Vegas, proves the power of radio, puts up with Dad and is still smiling at day's end.

That's my girl!