103.7 is a blowtorch signal in this market and has been underperforming for years, in my opinion.
Other than Jack & Jen (until their departure last fall, first Jack to Baltimore, then Jen to other opportunities), Mix 103.7 essentially was a jukebox that ate up alot of electricity. Other than promoting their "commercial-free drive at 5", they did nothing. There was NO personality 148 hours out of every week.
Enter "The River".
Triple A comes to Richmond. Click HERE for details from my buddy Robert over at VARTV.com.
Melissa Chase, coming off her non-compete with Clear Channel, should be coming on-air soon. Now the question is, will they have a personality? Will they really "do" radio the way it should be?