Well, apparently adding beer and opening seven days a week doesn't quite win over the Richmond shopper. Actually, it only made Martin's "just like everyone else".....
Food Lion took over the market share lead in Richmond from Ukrops back in 2009, mostly because they have double the amount of stores in the area. This brick and mortar advantage kept Food Lion ahead in 2010 as well.
A few thoughts....
1) This market is up for grabs. Even with the remodeling of many of their stores, Food Lion is nothing special. There's no personality, and no driving force product-wise that makes me think, "I want to go to Food Lion". I think about going to Martin's because of the salad bar, or the Ukrops fried chicken. I love Kroger's macaroni salad. Food Lion? Eh.........
2) Martin's, as I mentioned on this blog a year ago when Martin's came to town, is Giant with another name. And Giant died in Richmond once before.....they may have some "Ukrops" products, but they have the charm of.....well, Food Lion.
3) Kroger is expensive as crap.
4) Walmart has cheaper prices. But I hate Walmart. I go when I HAVE to. Keyword: HAVE.
5) It's funny watching these other guys fighting for the 3 to 6 percent market share (CVS, Walgreens, Target, etc....). For all the talk about organic foods, Whole Foods and Trader Joe's barely make up two percent of market share. Yes, I know they have hardly any locations, but the way I hear people talk, you'd think there were lines out the door of those places constantly....
6) Farm Fresh needs to pack it in.
Click on the title link, see the numbers broken down, and tell me what you think, where you shop, and has it changed in this "Post-Ukrops" Richmond....
I do like to go for Martins Grocery from the beginning but now recently i tried to change to walmart because of there cheaper prices, I did not know why you unlike him but products are good at all and with cheaper rates.
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