For the next several posts, I'd like to open each of them with a phrase that, if you ever write a commercial, you should NEVER use.
You know, the filler copy you've heard a million times in a million spots but when translated into everyday speaking, it makes no sense.
TODAY'S PHRASE TO FLUSH: "....that number again is...."
When's the last time you introduced your friend to someone by saying, "Tom, meet my old friend Chuck! That old friend's name again is Chuck!"
Then why insult the intelligence of a radio listener by telling them they are about to hear what they just heard repeated? Even worse, it's a phone number, which really should NOT be used in radio advertising unless it's a "hook" type number....
....like 1-888-GOT-BURN.
They're easy to remember; otherwise, I know no one personally who drives around with Post-it notes and a pen ready to write down that number while driving.
You know why?
They're too busy talking on their cell phone while spilling coffee!!
wonderful observation!!!
ReplyDeletehi rob, thanks for stopping by my place. nice to meet you.
ReplyDeleteoff topic, but good luck with the prozac thing. i took it for 14 years and recently stopped. strange, i don't feel much different, at least not yet!